Friday, February 05, 2010
As I've mentioned here a number of times before, freezers aren't only good for storing vodka. They can also be used to delay the need for laundering jeans, and a whole lot of other garments. I had a chuckle this morning; TreeHugger has finally caught on to this, too. Or rather, a Brazilian denim brand, Tristar, is using it as a marketing gimmick. People, amazingly this works on jeans of any brand; if you haven't tried it yet, do. As some of my earlier posts note, eventually you do reach a point of saturation (depending on how often you wear the jeans and how many wobbly friends have spilled a drink on you) where laundering becomes a social necessity. Nevertheless, I've been freezing jeans for well over two years and it works. Give it a go. A word of warning: in certain climates, say like in New York, it's worth taking the jeans out of the freezer at least half an hour before you plan to put them on. Makes the morning much more pleasant.