Wednesday, April 23, 2008

Earth Pledge FutureFashion revisited

Just linking to an excellent post by Jill Danyelle (she of fiftyRX3 fame and of about the show, quite passionately pointing out its shortcomings which I alluded to in three sentences. Jill later elaborates further here. After reading another lot of moronic blog entries about guilt-free (their claim) sustainable shopping and cute (their claim) eco-chic bits of crap these posts have restored my energy and faith. Eco-hating - I like it.

She also questions the press-fluffy statements from Loomstate regarding their recycling of tees with Barneys. "A fresh take"? Wasn't it in 2000/2001 that Walter Van Beirendonck, under the Aestheticterrorists brand, was selling old promo tees, with his own prints simply printed on top of the sponsor's logos? The website has them down as from 2002 but I know I bought three from the collection just after I'd been retrenched in October 2001 (they weren't cheap so the package helped!), and wore one on a flight to Peru in December 2001, and being three months after 9/11, the airport officials in Lima were somewhat concerned about the word 'terrorist' on my chest. Ill-advised on my part, sure, although I've yet to hear of a terrorist group that uses fashion as an identifying element, not counting concealing scarfs in menacing videos. But I digress. Anita made a good point the other day about the current fad for all things eco (too often their claim); it's almost as if everything that has gone on before has been forgotten and every press release erases any history that existed.

For the record, one of the three tees went to charity after it stretched out of existence, one I still wear (the same as Walter is wearing above) - on optimistic thin days - and one is filed away for posterity. It has more holes than cotton jersey in it now, but there are too many memories attached for me to let go of it.

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