This is the first peer-reviewed academic journal to cover the full range of contemporary design and manufacture within the context of the fashion industry. Design processes and new technologies fuel the most vibrant areas of fashion practice and commerce today, yet they have been largely ignored by scholarship. Fashion Practice fills this major gap by providing a much-needed forum for topics ranging from design theory to the impact of technology, economics and industry on fashion practice. The journal also covers the cultural ramifications of these isues upon the larger fashion sphere. Interdisciplinary in approach, Fashion Practice will address, broadly, the business of fashion, including some or all of the following topics:
- innovation in fashion design and practice
- sustainability and ethics within the industry
- micro-and nano-technologies within the fashion context
- 'smart' textiles and digital fashion
- materials, design, concepts and process
- fashion consumption and production from retail/e-tail to performance fashion
- new developments in fashion and clothing retail
To have two new such journals emerge in one year is great; there has been somewhat of a void in opportunities to publish research on fashion design practice in journals. Seeing Fashion Theory and Fashion Practice listed next to each other on the Berg website makes one wonder why this didn't come about earlier. But better late than never. The advisory board looks most impressive.
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